The field of graphic design owes much to the Bauhaus. From the graphic printing workshops of Walther Klemm and Lyone Feininger to the printing and advertising workshop of Herbert Bayer, the Bauhaus ushered in a new visual language that set the stage for modern design and its relevance in the global industrial expansion of the twentieth century.
The early graphics of the Bauhaus were anything but high modernism. In fact, the woodcuts and illustrations that embodied the Weimar location were unrefined. Upon the move to Dessau, Walter Gropius appointed Herbert Bayer junior master of the newly-founded printing and advertising workshop. In this position Bayer gave visual form to much of the school’s materials, and helped to establish what would become the modern graphic design cannon for the later half of the twentieth century.